When this morning I read about this new campaign that H&M pulled, I was really impressed! They chose one of the most popular artist of this decade and it is no other then Beyonce herself! Beyonce will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards will introduce her as Mrs. Carter in H&M !This collection will conclude swimwear and beachwear pieces. I can`t wait to see the full collection and I`m sure I wont be disappointed!