Madonna will release her first fragrance in April. The first print ad is a black and white shot of Madonna, with her Marilyn Monroe-inspired look. Truth or Dare by Madonna will come packaged in a geometric white bottle. She also spoke about how her oldest memory of her mother, who died when she was a little girl, is tied to how she smelled. “My oldest memory of my mother is her perfume,” she said in a statement. “I carry it with me everywhere. She always smelled like gardenias and tuberose.